Weiss Ratings Investment Research Guide to Bond & Money Market Mutual Funds, Fall 2024

• Imprint: Financial Ratings Series
• Format: Paperback
• ISBN: 9798891790339
• Publication Date: Nov 2024
• Availability: Special order: Usually despatched within 14-18 days

Cases on Effective Digital Marketing for Competitive Organizations

Sara Santos

In the fast-paced world of modern business, organizations grapple with the ever-present challenge of effectively navigating the complexities of digital marketing. As consumer behavior evolves and technological innovations continue to reshape the landscape, companies face the daunting task of staying ahead of the curve to maintain competitiveness and engage with their target audience. Yet, amidst the vast sea of information and myriad of digital channels available, many organizations find themselves struggling to devise and implement effective digital marketing strategies that yield tangible results. Cases on Effective Digital Marketing for Competitive Organizations emerges as a guide amidst the challenges of the digital age. By presenting a curated collection of real-world case studies, this book offers invaluable insights into successful digital marketing strategies across various industries. From leveraging emerging technologies like artificial intelligence and augmented reality to mastering the art of storytelling and cultivating customer loyalty, each case study provides actionable lessons and practical guidance for navigating the complexities of the digital marketing landscape.

• Format: Hardback
• ISBN: 9798369353950
• Publication Date: Oct 2024
• Availability: Not Yet Available - Pre-Order Now

Opening Weekend

Jim Fredrick

Coming soon, the firsthand account of a studio insider’s adventures in movie marketing

• Format: Hardback
• ISBN: 9781496853387
• Publication Date: Oct 2024
• Availability: Not Yet Available - Pre-Order Now

New Orleans Pralines

Anthony J. Stanonis

• Format: Hardback
• ISBN: 9780807182482
• Publication Date: Oct 2024
• Availability: Not Yet Available - Pre-Order Now

Generative AI for Marketing

Malay Upadhyay

• Format: Paperback
• ISBN: 9781637427163
• Publication Date: Oct 2024
• Availability: Not Yet Available - Pre-Order Now

Decoding Tourist Behavior in the Digital Era

Norhidayah Azman

In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge for businesses and organizations in the tourism sector. Consumer choices are influenced by various factors, making it essential to use innovative approaches and insights to engage with tourists and enhance their overall experience effectively. Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing is a comprehensive collection of papers addressing conventional paradigms and exploring contemporary research methodology advancements. This book offers fresh perspectives to help the tourism sector understand and analyze tourist behavior in the digital era. The book examines tourist behavior holistically and provides a roadmap for stakeholders to develop targeted strategies and initiatives. By leveraging insights from the latest research, businesses can tailor their marketing efforts to meet tourists' evolving needs and preferences, ultimately enhancing customer satisfaction and loyalty. Public sector organizations can also use these insights to formulate destination marketing and development plans that resonate with tourists, thereby driving economic growth and sustainable tourism practices.

• Format: Hardback
• ISBN: 9798369339725
• Publication Date: Sep 2024
• Availability: Not Yet Available - Pre-Order Now

Think by Design

Stacy Neier Beran

• Format: Paperback
• ISBN: 9781637427088
• Publication Date: Sep 2024
• Availability: Not Yet Available - Pre-Order Now

Advancing the Marketing Technology (MarTech) Revolution

Minh Tung Tran

As businesses navigate the rapidly evolving digital landscape, they face the challenge of proactively staying ahead of the curve in their marketing strategies. Consumers today are more tech-savvy than ever and demand personalized experiences, making it imperative for businesses to leverage the latest marketing strategies and technologies to capture their attention. The lack of integration between marketing and technology often hinders businesses from maximizing their marketing efforts and achieving their desired outcomes. Advancing the Marketing Technology (MarTech) Revolution provides a comprehensive roadmap for businesses to embrace and leverage MarTech effectively. This book dives deep into the world of MarTech tools, platforms, and strategies, offering practical insights for businesses to thrive in the digital age. From automation and artificial intelligence to data analytics and personalized experiences, this book showcases how integrating marketing and technology can reshape marketing strategies and drive business growth.

• Format: Hardback
• ISBN: 9798369343616
• Publication Date: Sep 2024
• Availability: Not Yet Available - Pre-Order Now

Sensible Selling Through Sensory Neuromarketing

Reena Malik

In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This gap between businesses and consumers can result in stagnant sales, limited market reach, and reduced profitability. To bridge this divide, Sensible Selling Through Sensory Neuromarketing offers a comprehensive solution rooted in neuromarketing and sensory marketing principles. The book, designed for researchers, academicians, marketers, and policymakers, offers a roadmap to navigate the evolving marketing landscape. From tools and strategies for sensory marketing to ethical considerations and case studies, this comprehensive guide equips readers with the knowledge and skills needed to succeed in today's dynamic market.

• Format: Hardback
• ISBN: 9798369342367
• Publication Date: Sep 2024
• Availability: Not Yet Available - Pre-Order Now

Weiss Ratings Investment Research Guide to Bond & Money Market Mutual Funds, Summer 2024

• Imprint: Financial Ratings Series
• Format: Paperback
• ISBN: 9798891790322
• Publication Date: Aug 2024
• Availability: Special order: Usually despatched within 14-18 days

The Good, The Bad, and The Emoji

Menno Beker

• Format: Paperback
• ISBN: 9781637427040
• Publication Date: Aug 2024
• Availability: Not Yet Available - Pre-Order Now

Market Research and Analysis

Marcus Goncalves

• Format: Hardback
• ISBN: 9781501522888
• Publication Date: Jul 2024
• Availability: Not Yet Available - Pre-Order Now

Overcome AD-versity

Barry Milavsky

• Format: Paperback
• ISBN: 9781637426104
• Publication Date: Jul 2024
• Availability: Not Yet Available - Pre-Order Now

Leadership Resiliency for Emerging Markets and Economic Shifts

Amdy Diene

The global economy constantly evolves, with emerging markets presenting unique challenges for leaders. These environments are unpredictable, with economic shifts and cultural complexities making it difficult for leaders to navigate effectively. In such dynamic settings, conventional leadership strategies often need to be revised, requiring a new approach to thrive. Leadership Resiliency for Emerging Markets and Economic Shifts is a comprehensive guide for leaders seeking to survive and thrive in emerging markets. It provides a deep understanding of the challenges and opportunities inherent in these environments, offering practical strategies for building resilience and driving organizational success. By combining research-backed insights with real-world examples and case studies, the book equips leaders with the tools and perspectives needed to navigate the complexities of emerging markets effectively.

• Format: Paperback
• ISBN: 9798369349922
• Publication Date: Jul 2024
• Availability: Temporarily out of stock: Usually despatched in 14-18 days

Data-Driven Marketing for Strategic Success

Albérico Travassos Rosário

In the field of modern marketing, a pivotal challenge emerges as traditional strategies grapple with the complexities of an increasingly data-centric world. Marketers, researchers, and business consultants find themselves at a crossroads, navigating the intricate intersection of data science and strategic marketing practices. This challenge serves as the catalyst for Data-Driven Marketing for Strategic Success , a guide designed to address the pressing issues faced by academic scholars and professionals alike. This comprehensive exploration unveils the transformative power of data in reshaping marketing strategies, offering a beacon of strategic success in a sea of uncertainty. This book transcends the realm of traditional marketing literature. It stands as a useful resource, not merely adding elements to ongoing research but shaping the very future of how researchers, practitioners, and students engage with the dynamic world of data-driven marketing. It is strategically tailored to reach a diverse audience, offering valuable insights to academics and researchers exploring advanced topics, practitioners in the marketing industry seeking practical applications, and graduate students studying data science, marketing, and business analytics. Policymakers, ethicists, and industry regulators will find the dedicated section on ethical considerations particularly relevant, emphasizing the importance of responsible practices in the data-driven marketing landscape.

• Format: Hardback
• ISBN: 9798369334553
• Publication Date: Jul 2024
• Availability: Not Yet Available - Pre-Order Now

Improving Service Quality and Customer Engagement With Marketing Intelligence

Mudita Sinha

To succeed, businesses must keep up with the ever-changing technological landscape and constantly introduce new advancements. The rise of digitalization has wholly transformed how companies interact with their customers, presenting both opportunities and challenges. Marketing professionals are inundated with data and need guidance on leveraging it effectively to craft successful marketing strategies. Additionally, the ethical and privacy concerns surrounding the collection and use of customer data make the marketing landscape even more complex. Improving Service Quality and Customer Engagement With Marketing Intelligence is a groundbreaking book that offers a comprehensive solution to these challenges. This book is a must-read for marketing professionals, business owners, and students, providing a practical guide to navigating the digital age. It explores the impact of digitalization on marketing practices. It offers insights into customer behavior, equipping readers with the knowledge and skills needed to thrive in today's competitive market. The book's interdisciplinary approach integrates insights from marketing, technology, data science, and ethics, giving readers a holistic understanding of marketing intelligence.

• Format: Hardback
• ISBN: 9798369368138
• Publication Date: Jul 2024
• Availability: Not Yet Available - Pre-Order Now

Audience Sociology and Consumer Behavior in the Film Industry

Azime Cantaş

With traditional media forms merging with emerging digital platforms, researchers and scholars face the daunting task of untangling the complex interplay between media consumption, cultural identities, and societal norms. Navigating this intricate terrain can be challenging, especially given the need for a cohesive research agenda. Audience Sociology and Consumer Behavior in the Film Industry offers a comprehensive and timely solution to address these challenges. This book critically examines existing research paradigms and proposes a fresh agenda for audience sociology, providing a roadmap for scholars and students. The book also explores the historical foundations of audience research and the transformative impact of cinema, television, and new media on cultural, sociological, and ethnic structures.

• Format: Hardback
• ISBN: 9798369331040
• Publication Date: Jul 2024
• Availability: Not Yet Available - Pre-Order Now

Emerging Perspectives in Consumer Health and Safety

Sultan

• Format: Hardback
• ISBN: 9798369304631
• Publication Date: Jun 2024
• Availability: Not Yet Available - Pre-Order Now

Securities Regulation

Stephen J. Choi

• Imprint: Foundation Press
• Format: Hardback
• ISBN: 9781636592718
• Publication Date: Jun 2024
• Availability: Not Yet Available - Pre-Order Now

Marketing Health Services

Richard K. Thomas

• Imprint: AUPHA/HAP Book
• Format: Hardback
• ISBN: 9781640554344
• Publication Date: Jun 2024
• Availability: Not Yet Available - Pre-Order Now